About Us

Everything you need to know about bondbazaar

Are your investments heavily reliant on the equity market and its movement?

Are you glued to the ticker through your work-hours, family time and in your commute?

Are all your eggs in baskets that you think will always win for you?

You must have a little gold, real estate, crypto even – but have you truly diversified unless you have invested in the Debt segment?

About Bondbazaar

Bondbazaar is a comprehensive financial platform that empowers investors with a diverse range of fixed-income and wealth-building products while providing unparalleled expertise in bonds as the core offering. We transform the way individuals and institutions invest in bonds and other financial instruments, making the process simpler, more transparent, and accessible through partnerships, education, and innovation.

Our USPs Include:

Access

Through our app and web-based trading platform we provide access to thousands of bonds. Customers can start their investment as low as INR 100.


Simplicity

While investing through our platform customers understand exactly how much return they will make on their bond investments thanks to our proprietary technology that calculated the yield based on bond's cashflows.


Liquidity

We are a true marketplace where you can not only buy but also sell bonds.


Transparency

The prices at which you buy or sell bonds are fully transparent market prices since they are listed on NSE and BSE of which BB is a member.


Zero Brokerage

Customers do not incur any brokerages, account opening costs or other such charges on Bondbazaar.




At Bondbazaar, we believe that every investor deserves access to a transparent and efficient trading platform that empowers them to make informed decisions. Our platform features a user-friendly interface and provides real-time market data, enabling investors to execute trades in the bond market with confidence and ease.

Our team consists of seasoned professionals with extensive experience in the Indian bond market. We are passionate about using technology to solve complex financial challenges and are committed to delivering the best possible user experience. Our goal is to demystify the bond market for retail investors, making it accessible to everyone, from novice investors to seasoned professionals.

 

“The People Behind The Innovation Engine”

  • Suresh Darak

    Suresh Darak

    Founder

  • Pradeep Kumar Panja

    Pradeep Kumar Panja

    Independent Director, Debtlife Holdings

  • Shashikant Rathi

    Shashikant Rathi

    Independent Director, Debtlife Holdings

  • Sujal Desai

    Sujal Desai

    Director, Debtlife Holdings

  • Jyotheesh Krishnan

    Jyotheesh Krishnan

    Advisory Board Member, Debtlife Holdings

  • Ramesh M. Bhujang

    Ramesh M. Bhujang

    Advisory Board Member, Debtlife Holdings

  • Bhavin Jain

    Bhavin Jain

    Chief Customer Officer & Co-Head Investment Banking

  • Akshay Aggarwal

    Akshay Aggarwal

    Chief Marketing Officer

  • Shashank Verma

    Shashank Verma

    Chief Proprietary Trading Officer & Co-Head Investment Banking

  • Jay Maniar

    Jay Maniar

    Chief Product & Technology Officer

  • Nandan Goradia

    Nandan Goradia

    Head of Strategy

“Where we come from, where we want to go – our values have always and will always guided us.”                  

Bondbazaar's founders strongly believe that retail consumers need access to an instrument that gives them a perfect balance of returns & risk without making big sacrifices, Thus  bondbazaar was born. 

One of the best financial instrument to make this happen remained difficult for investors to access and make use of – Bonds.

They have traditionally been inaccessible to the masses because: Availability, liquidity, price transparency, entry barriers, lack of digital infrastructure, etc... 

Bondbazaar has confidently removed those barriers by focusing on values that puts the investors needs at the heart of our engine.

We march onwards in our journey of consumer-centricity and all our values aligned to it.

Ease

By simplifying bonds, Bondbazaar intends to let anybody invest in bonds with peace of mind.

Efficiency

By automating almost 100 touchpoints – The bond investment and trading journey is now as familiar as Equities.

Ethics

We take fiduciary responsibility very seriously – enabling the highest levels of transparency and trust.

Empathy

We empathize with the concerns of our users, understanding the emotional and financial stakes involved in investment decisions.

Education

We strive to bridge the knowledge gap, providing education and assistance to those who may not be familiar with the benefits of bond investments.